Bertix: Autonomous Customer Operations
Your AI operators, your vibe-company
Real-time AI operator cloud for calls and multi-party meetings that executes business workflows end-to-end — across SIP/PSTN, Zoom, Teams, and web
The Problem
Phone + meeting conversations still don't do the work: handoffs, returns, billing, dispatch and follow-ups require human glue.
Buyers are flooded with demo-ware that summarizes but doesn't operate across phone + meetings + follow-ups.
Latency, interruption handling, and multi-party turn-taking make most 'agents' brittle in production.
Buyers are saturated with 'AI copilot' demos that don't operate across phone + meetings + web. Bertix does.
Solution — Autonomous Customer Operations Platform (ACOP)
Bertix is a platform of AI operators that work across phone, meetings, and web to execute business workflows end-to-end.
Operators share the same realtime runtime (turn-taking, diarization, barge-in), policy/safety layer, and connectors.
Examples:
Showcase operator for demos: Self-Representing AI
Counter-positioning:
Not a bot. Not a note-taker. Not an avatar.
Bertix is a cross-channel operator for e-commerce (in first phase).
Target Wedges (Phase 1 → 3)
Focus: SMB/mid-market Shopify e-commerce only
Returns/WISMO automation (auto-RMA, label generation, post-call ticketing).
Focus: E-com adjacencies
Billing (Stripe/QuickBooks), CRM (HubSpot/Salesforce).
Focus: Expansion into a few proven non-e-com verticals
Selective vertical expansion based on proven success.
Why We Win
≥3 speakers with barge-in; sub-second cognitive response
Phone, meetings, and web — with unified policy/safety layer + connectors
Scorecards on latency, barge-in cut-through, diarization accuracy, tool-use correctness, soak stability (100+ concurrent)
Focused on interruptions, diarization, tool execution instead of just transcripts
70%+ gross margin with lower costs than incumbents
Faster iteration, lower overhead vs. big tech
Proof, not promises
Falsification demo (investor-ready):
- • Self-representing operator narrates 10 slides → takes interruptive Q&A with 3+ speakers → books follow-up → places outbound call.
- • E-com RMA flow end-to-end on real data.
- • Measured against our public harness during the demo.
- • Production-ready WebRTC + SIP/PSTN; Zoom/Teams join.
- • Active deployments across Support, Orders, Billing, Sales, Supervisor, Security/Anomaly operators.
Contact us:
Success Metrics Investors Can Underwrite
Primary North Star
RAR-30 (Return Avoided Rate @30d)
SLOs
99.9% operator availability
Median cognitive <1s
Barge-in cut-through <250ms
2-hour soak at 100+ concurrent
Security & Compliance
SOC 2 Compliance (Type I → Type II)
DPA/DPIA templates
EU/US data residency
Per-tenant policy
Financials & Use of Proceeds
- • Reliability + Product
- • Wedge GTM Infrastructure
- • Sales & Marketing
- • 6+ lighthouse wins → 12–18 paying logos
- • SOC 2 Type II
- • EU/US residency
- • Profitability ~month 30
Final Note
The talented Bertix team has 20+ years of successful experience in ecommerce & IT, with PhDs in AI.
They have already passed due diligence, and Bertix is a high-value, trustworthy investment with a proven track record.