About Bertix
We're building the future of customer operations with autonomous AI that actually works in production.
What We Do
Bertix is an Autonomous Customer Operations Platform (ACOP) that deploys AI operators across phone, meetings, and web to execute business workflows end-to-end. Unlike traditional chatbots or note-taking tools, our operators actually complete tasks—from processing returns to handling billing inquiries.
We focus on solving real problems for e-commerce businesses, starting with Shopify merchants who need to automate returns, WISMO (Where Is My Order) inquiries, and customer support operations. Our operators don't just summarize conversations—they take action, update systems, and resolve issues autonomously.
The Problem We Solve
Phone and meeting conversations still require human intervention for handoffs, returns, billing, and follow-ups. This creates bottlenecks and increases operational costs.
Buyers are flooded with AI tools that summarize conversations but don't actually execute workflows across phone, meetings, and follow-up actions.
Latency, interruption handling, and multi-party turn-taking make most AI agents brittle in real-world production environments.
The market is saturated with "AI copilot" demos that don't operate across channels or execute real business workflows. Bertix does.
Our Team
Expertise:
Expertise:
Expertise:
Our talented team combines decades of experience in AI, e-commerce, and enterprise software to solve the most challenging problems in customer operations. We've already completed due diligence and have a proven track record of delivering results.
Our Achievements
Currently deployed with signed ROI criteria and measurable results
Proven support cost reduction per ticket in early deployments
Type I completed, Type II on roadmap with enterprise security standards
Why We Started Bertix
We saw a massive gap in the market: businesses were drowning in AI demos that promised automation but delivered only summaries. Customer service teams were still manually handling routine tasks that should have been automated years ago.
The existing solutions were either too brittle for production use or too focused on note-taking instead of actual workflow execution. We knew we could build something better—AI operators that actually work in the real world, handling interruptions, managing multi-party conversations, and executing complete business processes.
Starting with e-commerce, we're proving that autonomous customer operations aren't just possible—they're profitable. Our Shopify-first approach gives us a clear wedge into a massive market, with immediate ROI for merchants who need to scale their customer operations without scaling their costs.